- PPC advertising involves placing targeted ads on search engines or other platforms and paying only when users click on those ads.
- Platforms like Google Ads enable businesses to bid on keywords relevant to their offerings and display ads to a highly targeted audience.
- Social media marketing involves using social media platforms (such as Facebook, Instagram, Twitter, LinkedIn) to build brand awareness, engage with the audience, and drive website traffic or conversions.
- It includes activities like creating and sharing content, running paid advertising campaigns, and interacting with followers.
- Content marketing focuses on creating and distributing valuable, relevant, and engaging content to attract and retain a target audience.
- It can include blog posts, articles, videos, infographics, e-books, and more, aimed at educating, entertaining, or inspiring the audience.
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- Email marketing involves sending targeted emails to a subscriber list to nurture relationships, promote products or services, and drive conversions.
- It can include newsletters, promotional offers, personalized recommendations, and automated email sequences.
- Influencer marketing leverages the popularity and credibility of influential individuals or personalities to promote products or services.
- It involves collaborating with influencers who have a significant following and engaging their audience through sponsored content or endorsements.
- ORM focuses on monitoring and managing a brand’s online reputation, including reviews, comments, and social media mentions.
- It aims to maintain a positive brand image, address customer feedback, and mitigate the impact of negative publicity.
- CRO involves optimizing website or landing page elements to maximize conversions (such as purchases, sign-ups, or downloads).
- It utilizes data analysis, A/B testing, and user experience enhancements to improve website performance and increase conversion rates.
